luxury lady with big red hoop dress big luxury tan bag red hat in the city in the morning walkign across the street

DISCOVER

PRIMROSE SIGNATURE

BOUTIQUE

Simply. Elegant.

Discover Primrose New Arrivals

All Items are currently on SALE: use the link for 15% or CODE SPORT15

Primrose advocates for our local community athletic departments within our local schools.

Primrose endorses the battle against human exploitation

Free Shipping with $100 Orders

Discover Primrose Branded Vegan Handbags: Stylish and Cruelty-Free.

A collection of inspired, branded vegan handbags made from the finest vegan leathers.

SEE SELECTIONS

PRIMROSE FEATURED COLLECTIONS

Primrose Bademode & Überwurf
Primrose SwimWear & Coverup - Primrose Signature Boutique

Primrose Bademode & Überwurf

Primrose Kleider
Primrose Dresses - Primrose Signature Boutique

Primrose Kleider

Primrose Formal Collection
Primrose Formal Collection - Primrose Signature Boutique

Primrose Formal Collection

DISCOVER THE NEW 2025 PRIMROSE SPRING COLLECTION

MEET THE ATHLETICS

Meet the local athletes of Greece Arcadia, Irondequoit High, and East Ridge High

Primrose aims to satisfy a variety of personalities with a diverse collection ranging from boho and 70s styles to modern and contemporary designs. Primrose is proud to announce their support for the community athletic departments in three local high schools. The SPORTS Collection is set to view and 15% off with a $45.00 purchase on all products in the boutique! Happy shopping!

SPORTS COLLECTION

Primrose advocates for anti-trafficking and human exploitation