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Two women in orange fashion in a modern shopping district
Primrose Signature Boutique logo

The Autumn Collection

LAYERS TO LOVE,
20% OFF.

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Coats, cardigans and bottoms, all marked down for autumn.

Shop the autumn collectionShop all

20% Off Autumn

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Collections

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Start with the pieces that speak to your style.

Primrose AccessoriesAccessoriesPrimrose Bottoms CollectionBottomsPrimrose Branded Vegan Handbags collection featuring stylish orange vegan handbags on display.Branded Vegan HandbagsPrimrose Sweaters & CardigansCardigansPrimrose Coats & JacketsCoats and JacketsPrimrose DressesDressesTrendy WearsDrop ShippingPrimrose Footwear CollectionFootwear - WomenFormal HandbagsFormal HandbagsPrimrose Handbag CollectionHandbagsPrimrose Hats & CapsHats and CapsMen's Pants Shoes Sneakers BootsMen's Pants Shoes Sneakers BootsMen's Sporting GoodsMen's Sporting GoodsPrimrose Blouses & TopsBlouses & TopsPrimrose Branded Vegan Handbags collection featuring stylish orange vegan handbags on display.Branded Vegan Handbags (Copy)Primrose Tank TopsTank TopsPrimrose Sports ApparelSports Nike Jordan Footwear Apparel and AccessoriesValentine Gifts for HerSpread The Love While Honoring Those Who Gave Their Lives for This Country Swimwear & CoverUpsSwimwear and CoverUpsPrimrose TopsTopsVon Dutch Bundle CollectionVon Dutch Bundle
Portrait of Primrose founder Denise Pittinaro

From the owner

Denise’s edit:
timeless, expressive,
chosen with care.

I handpick every piece in the boutique with you in mind, pieces that feel good, fit real life, and make getting dressed something you look forward to.

Meet Denise →
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Free gift with purchase

A little something extra in every order, on us.

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Local pickup

Pick up your order in Rochester, NY.

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30-day eligible returns

Not quite right? You have 30 days to return.

Curated accessories and knitwear

Style that carries meaning

A little boutique
with a big heart.

Primrose donates a percentage of sales to OUR Rescue, an organization supporting survivors of human trafficking and exploitation.

Our purpose

Fresh from Primrose

Found for your next
good feeling.

ChicMe Lace Spliced HIgh Waisted Bottom Jeansjeans

ChicMe Lace Spliced HIgh Waisted Bottom Jeans

$39.00

Karl LagerFeld Tote Vegan Leopard HandbagHandbags

Karl LagerFeld Tote Vegan Leopard Handbag

$160.00

Denim Colorblock Jean shacket with distressed hemline and silver buttons in relaxed fitjeans

Denim Colorblock Jean Shacket Distressed Jacket

$40.00

Nike AIR HuaracheSports

Nike AIR Huarache

$135.00

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