Simply. Elegant.

Discover Primrose

Primrose endorses the battle against human exploitation

Our products solve real problems with clean design and honest materials.

New Sports Collection use the link for 15% or CODE SPORTS15

Discover Primrose Branded Vegan Handbags: Stylish and Cruelty-Free.

A collection of inspired, branded vegan handbags made from the finest vegan leathers.

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PRIMROSE FEATURED COLLECTIONS

Primrose SwimWear & Coverup
Primrose SwimWear & Coverup - Primrose Signature Boutique

Primrose SwimWear & Coverup

Primrose Dresses
Primrose Dresses - Primrose Signature Boutique

Primrose Dresses

Primrose Formal Collection
Primrose Formal Collection - Primrose Signature Boutique

Primrose Formal Collection

DISCOVER THE NEW 2025 PRIMROSE SPRING COLLECTION

MEET THE ATHLETICS

Meet the local athletes of Greece Arcadia, Irondequoit High, and East Ridge High

Primrose aims to satisfy a variety of personalities with a diverse collection ranging from boho and 70s styles to modern and contemporary designs. Primrose is proud to announce their support for the community athletic departments in three local high schools. The SPORTS Collection is set to view and 15% off with a $35.00 purchase on all products in the boutique! Happy shopping!

SPORTS COLLECTION

Conscious styling

Everything we carry is Simply. Elegant.

Made with care

Everything we do we do with care!

Small business big goals

Real people making great products